Web Design Prices in 2026: Corporate Sites, E-Commerce, and Custom Projects

In Turkey's 2026 market, web design prices sit in the range of 15,000–50,000 TL for a simple brochure site, 50,000–150,000 TL for a custom-designed corporate site, and 60,000–250,000 TL for an e-commerce site, according to industry-accepted ranges; projects requiring custom software generally start above 250,000 TL. There is only one reason these ranges are so wide: a website is not a standard off-the-shelf product — it's a service whose scope changes from project to project. The number of pages, whether the design is custom or template-based, content production, e-commerce functionality, integrations, and SEO foundations all directly determine the price. In this guide we'll honestly cover why each segment costs what it does, the hidden costs of cheap work, and which line items you need to check when comparing quotes.

Let's be upfront from the start: the figures in this article are not any agency's price list — they are broad trend ranges observed in quotes in the Turkish market as of 2026. Under the same heading of "corporate website," a 5-page template job and a 40-page multilingual custom design can both be sold; of course you can't expect them to be the same price. So read this article not as a price tag, but as a map showing where the quote in your hand sits in the broader market.

2026 web design price ranges: summary table

Let's look at the big picture first. The table below shows the typical price bands for four core project types in Turkey's 2026 market and what generally falls within those bands. Consider all figures exclusive of VAT and read every row with the note "subject to scope"; within the same segment, prices approach the upper band as scope grows, and the lower band as it simplifies.

It's possible to go below these figures with freelancers, and working with an experienced designer can yield excellent results. However, solo-person projects carry a continuity risk: the person gets overwhelmed, changes industries, or becomes unreachable, and your site ends up without an owner. Part of the lower price often represents the cost of that risk. On the agency side, team, process, and post-launch support are included in the price — and you'll see that cost in the quote.

Segment by segment: why does each site cost what it does?

You've seen the table; now let's dig into each segment. Once you see how the price changes based on what you're buying, the width of the ranges will also make sense.

Simple brochure site (15,000 – 50,000 TL)

This segment is the starting point for businesses that want to "be findable online": home, about, services, contact, and perhaps a testimonials page. At the lower end, your logo and copy are placed on a pre-built theme; at the upper end, the theme is significantly customized for your industry, copy is written professionally, and basic SEO settings (title tags, speed optimization, Google Business Profile connection) are configured.

One point to keep in mind: most sites in this segment are digital business cards, not sales tools. If you sell a single product or service and your goal is to convert ad-traffic visitors into customers, a single-page, conversion-focused structure can be more effective than the classic multi-page site; we covered the logic of page structures that convert visitors into customers in detail in our conversion rate optimization (CRO) guide.

Corporate website (50,000 – 150,000 TL)

In the corporate segment, we're no longer talking about a template — we're talking about a site designed specifically for your brand. Typical scope: 10–30 pages, a unique interface aligned with your corporate identity, product/service detail pages, a project and portfolio showcase, blog infrastructure, GDPR compliance texts and cookie management, and HR application forms. For companies that export or have foreign clients, multilingual support (at minimum Turkish + English) is added to this package and noticeably pushes the price upward, because every page's translation, separate URL structure, and search engine markup represent additional work.

Other items that push the price toward the upper band: professional copywriting, product and facility photography, animated/motion UI elements, and custom modules such as dealer maps. The most common misconception we see in projects we manage is that a 100,000 TL quote is all going "just into design"; in reality, a significant portion of the cost goes to content production, software development, and testing processes.

E-commerce site (60,000 – 250,000 TL)

In e-commerce, the price has two main components: the platform choice and the depth of the storefront design. In Turkey as of 2026, the common approach is to build on a ready-made platform such as ikas or Shopify; we covered which platform suits you in our ikas vs. Shopify comparison. With a ready-made platform, the agency's work doesn't end at setup: brand-specific storefront design, category architecture, loading products with correct titles and descriptions, virtual POS (payment gateway) connections such as iyzico/PayTR, desi-based shipping configuration, e-invoice integration, and if needed Trendyol/Hepsiburada marketplace synchronization are all part of this package.

The lower band (around 60,000–100,000 TL) generally covers setups on a customized pre-built theme with a limited number of products; the upper band covers projects with a fully custom-designed storefront, migration of hundreds of products with their content, and multiple integrations. We separately covered how the difference between a pre-built theme and a custom storefront design affects sales in our Shopify: pre-built theme or custom design? article. The site itself is also not the only cost item: we recommend looking at our how much does it cost to open an e-commerce site guide to see the full picture including commissions, shipping contracts, and marketing budgets. Commission differences on the virtual POS side also add up to significant amounts over time; we compiled the rates in our virtual POS commission comparison.

Custom projects and web applications (250,000 TL and above)

Reservation systems, B2B dealer order panels, membership content platforms, industry-specific calculation tools, two-way data flows with ERP/CRM… In these projects where ready-made solutions don't fit, you're no longer buying a "site" — you're buying "software." The cost structure also changes: analysis and requirements documentation, interface design, development, testing, and deployment each require separate effort and the project spans months. At this segment, 250,000 TL is a starting point; comprehensive enterprise applications can reach seven-figure budgets. Our most critical advice here is to nail down the scope in writing before software development begins; in custom projects, budget overruns are caused not by technical challenges but by requirements that change mid-project and scope that wasn't clarified upfront.

7 core factors that determine web design pricing

Why can there be a three-fold price difference between two sites that look similar on the surface? Because the price reflects the work behind the screen, not what you see on it. To compare quotes meaningfully, you need to understand these seven factors that make up the price.

1. Number of pages and information architecture. The design, content, and testing workload for a 5-page site and a 30-page site are not the same. More important than the page count is the variety of page types: 20 similar service pages can be solved with a single template, while 8 individually structured pages require more design effort.
2. Custom design vs. pre-built template? A pre-built theme is fast and economical but is used by thousands of sites and is designed for the average — not for your brand. A custom interface is structured around the behavior of your target audience; the disciplined form of this work is the web and mobile UI/UX design process, and it's the biggest source of the price difference.
3. Content production: copy, visuals, video. A quote that says "you provide the content" is cheaper, but in practice content rarely arrives from most businesses for months, and the project stalls. When copywriting, product/facility photography, and visual editing are included in the package, the price goes up — but in return, the site actually launches.
4. E-commerce functionality. Cart, checkout, return flows, campaign setups, inventory management, and product variants (size, color) each require separate setup and testing. As the number of products and variant complexity increases, the correct migration of products becomes a line item of its own.
5. Integrations. Virtual POS, shipping carriers, e-invoice provider, accounting/ERP software, marketplaces, CRM… Every integration means getting two systems to talk to each other, and each comes with its own testing process. In quotes, ask that "integration" appear in writing not as a single word, but specifying which systems are included.
6. SEO and performance foundation. Correct heading hierarchy, fast loading, mobile responsiveness, clean URL structure, and structured data markup are the foundation of your site's findability on Google. Sites launched without this foundation later require expensive fixes; we covered how page speed is measured in our PageSpeed Insights guide.
7. Maintenance, security, and support. The site doesn't end on launch day: updates, backups, security patches, and minor revisions continue. Some agencies price this separately as an annual maintenance package; others include the first year. Make sure to clarify where this line item sits in the quote; otherwise a "cheap" quote becomes expensive with surprise invoices after the first year.

The hidden cost of cheap work: building your site twice

The scenario we encounter most often with our clients goes like this: a site built one or two years ago at a price well below market; it loads slowly, falls apart on mobile, appears in no search results except for the brand's own name, and the person who built it is no longer reachable. The business owner ends up having the site rebuilt from scratch, and the first payment is entirely wasted. The true balance sheet of "I got it done cheap" usually looks like this:

• Rebuild cost: The first payment is wasted, and market price is paid again for a new one. Two cheap sites end up costing more than one quality site.
• SEO loss: An incorrectly structured URL setup and redirects not configured during migration can wipe out years of accumulated search visibility. Recovering lost rankings takes months.
• Ad inefficiency: Running ads to a slow, untrustworthy site is like carrying water in a leaky bucket. You pay the same per click, but your conversion rate is lower; your ad budget ends up subsidizing your site's shortcomings.
• Security and neglect risk: Outdated infrastructure is vulnerable to attacks; a hacked site loses both sales and reputation — and the cleanup costs money too.
• Opportunity cost: Every month spent with a poor site is customers not won. This line item doesn't appear on any invoice, but it's the most expensive of all.

In saying this, we're not telling you to "buy the most expensive option"; a business with a limited budget making a clean, template-based start is a perfectly legitimate strategy. The problem is not cheapness — it's work built without proper foundations. You can find the answer to whether you should start with a template and when to move to custom software, along with decision criteria, in our ready-made site vs. custom software article.

Is expensive always better?

There's another side to this coin: a high price is not, on its own, a quality guarantee. A high quote sometimes means the agency will genuinely handle the work with deep scope; sometimes it just reflects brand recognition, large office overheads, or the agency's current workload. The way to tell the two apart is not to look at the price, but at the justification for the price.

When evaluating an expensive quote, ask these three questions. First: do you have work in your portfolio that is similar to my industry and scale, and what were the results? Second: which line items are included in this price — are design, software, content, and testing broken out separately? Third: after launch, what metrics will we use to track success? A team that gives concrete answers to these questions at least knows what it's selling, even if the price is high; a team that can't answer them is expensive even with a low quote.

The right question is not "which is cheapest?" or "is the most expensive the best?" — it's "how and how quickly will this investment pay for itself?" A website should be evaluated not as a cost item but as a marketing investment with a measurable return.

7 items to check when comparing quotes

If you have three different quotes and the figures are far apart, you're likely looking at three different scopes. To put quotes on the same scale, look for these seven items in each one; ask in writing for anything that's missing.

1. Written scope list: Which pages, which functions, which integrations are included? A single-line scope like "corporate website development" is the foundation for the phrase "that wasn't included in the package" later on.
2. Design process and revision rights: Will the design be presented for your approval? How many revisions are included, and how are additional revisions priced? A promise of "unlimited revisions" sounds appealing but is usually a sign of process undiscipline.
3. Content responsibility: Who will produce the copy, visuals, and product data? This is the number-one reason projects get delayed; clarifying it at the quote stage protects both parties.
4. Mobile and speed commitment: The majority of traffic in Turkey comes from mobile. Ask whether the mobile design is a true responsive experience or just a shrunken desktop, and what speed targets are committed to.
5. Scope of SEO foundation: Are title/description tags, redirects, sitemap, and structured data included? If you're migrating from an older site, it's critical that the 301 redirect plan is written into the quote.
6. Post-launch support terms: How long does the bug-fix guarantee last, what does the maintenance package cost monthly/annually, and what does it cover? Is there a defined response time for urgent issues?
7. Ownership and transfer terms: Who will own the domain, hosting, and source code — and if ways part, in what format and within how long will your site be handed over to you? This item is so important that we've dedicated the next section entirely to it.

Ownership questions: who holds the domain, hosting, and source code?

The topic most business owners overlook during price negotiation — but that stings most when ways part — is ownership. Before signing any contract, get written answers to the following questions:

• In whose name is the domain registered? The domain name must be registered with your personal or company details, in an account that you can access. A domain registered in the agency's own account is effectively your brand being held hostage in the event of a dispute.
• Do you have access to hosting? Are the server management credentials for your site — or at minimum regular backups — accessible to you? You should be in a position to migrate your site if you want to change agencies.
• What is the source code and licensing status? If the site is custom software, ownership of the code or the right to use it must be granted to you in the contract. If a ready-made platform is used (e.g., ikas/Shopify for e-commerce), you should be the owner of the store account; the agency should only work with staff/partner access rights.
• Can you update content yourself? If you need to call the agency even for a simple text change, every small touch turns into an invoice. CMS training should be included in the project scope.
• Is the separation scenario defined? When the contract ends, in what format and within how long will the site, database, and content be handed over? It's much cheaper to discuss this while things are going well than when they're not.

At this point, let's also address "monthly subscription site" (rental model) offers. The low upfront cost looks appealing and can be a reasonable entry point for businesses with tight cash flow; however, in most rental models the site is never truly yours, it goes offline the day you stop paying, and the total amount paid over the years can reach several times what a one-time build would have cost. If you're going to enter a rental model, ask that a purchase and transfer option be specified in writing in the contract.

How do you determine the right budget?

Up to this point we've discussed market prices; now let's get to your own figure. The right budget doesn't come from the question "what does the market charge?" — it comes from "what will this site produce for me?" If your site is simply a digital business card that builds credibility when people look you up, lower segments are sufficient; but if it's the channel where your prospective clients compare you against competitors, where your ad traffic lands, or where you make direct sales, the site is now a marketing asset and its budget should be considered in proportion to the revenue it will generate.

A practical framework can be built like this: write down, roughly, how many new clients or how much additional revenue you expect the site to generate over the next 12 months; multiply by your average client value; set aside a sensible percentage of that figure as your site investment. This calculation is rough on paper, but it protects you from two traps: settling for a site that's too cheap to carry your business, and tying up money in a package far beyond what you need. When doing this calculation on the e-commerce side, remember to include ad spend, commissions, and operating costs in the same table.

If your needs are clear and you'd like to see a realistic range for your project, you can spend a few minutes filling out our free analysis and quote wizard; we prepare a tailored assessment based on your scope.

At Alis Dijital, we work across a range from Kayseri to all of Turkey, and from brochure sites to e-commerce and custom projects; at the heart of our work are interfaces that don't just look good, but drive sales. If your site is outdated, slow, or no longer serving your business, with our web and mobile UI/UX design service we can build a site that fits your scope, where ownership stays with you, and that scales as you grow. We're just a message away for any questions.