E-Commerce Advertising Agency

"How much budget should I set, and what's a good ROAS?" — the question every e-commerce brand asks. The right answer is hidden in your product's profitability math. Here's a clear framework you can use to plan your ad budget around profit.

The single question that determines whether e-commerce advertising is profitable is this: at what ROAS do you break even? Once product cost, commission, shipping, and VAT are deducted, there's a clear share you can spend on ads. Saying "ROAS came in at 4, that's good" without knowing this threshold is misleading — for some products 4 is profit, for others it's a loss. We define this threshold for every product as your break-even ROAS and build campaigns around it.

Dumping the entire budget into one campaign on day one is the most expensive mistake. We start with a measurable test budget, see which product, audience, and creative converts profitably, and scale only the proven winners. Every dollar goes to data, not to chance.

Trendyol and Hepsiburada bring ready traffic and trust, but commissions eat into margin and you don't keep the customer data. Your own site (ikas/Shopify) means higher margins and a customer base you actually own. The right strategy uses both together: volume and visibility on the marketplace, margin and brand on your own site. We design advertising so these two channels reinforce each other.

"Revenue tripled" sounds great — but if ad spend, commissions, and returns are growing faster than revenue, what stays in the bank shrinks. We build reporting not around revenue, but around net contribution after ad spend; the goal is to grow the money your business actually keeps.

E-commerce revenue isn't a straight line — sale days, seasons, and special periods multiply demand. Planning these periods in advance with stock, budget, and creative lets you position before competitors drive costs up. We build the campaign calendar together, based on your data.