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Pastırmacı Polat had a strong physical brand in Kayseri but zero online sales. We built the ikas store, shot the videos, ran the ads and managed the whole operation end to end. Month one: ₺800K. Month two: ₺2.3M.
Alis Digital built the brand's ikas store from scratch, shot product videos, and ran Meta + Google Ads with full measurement in place from day one. The Meta account reached ₺5.9M+ in purchase conversion value at a 7.30x spend-weighted ROAS; revenue hit ₺800K in month one and ₺2.3M in month two.
The purchase conversion value, cost per purchase and ROAS columns below are a direct export from Meta Ads Manager. The table lists the leading campaigns; the bottom row is the panel's account-wide total across all campaigns. Campaign names are numbered for confidentiality.
| Campaign | |||
|---|---|---|---|
| Campaign 01 | 3.080.158,70 ₺ | 315,50 ₺ | 9.13x |
| Campaign 02 | 1.287.940,00 ₺ | 419,49 ₺ | 6.93x |
| Campaign 03 | 327.000,00 ₺ | 614,22 ₺ | 5.27x |
| Campaign 04 | 261.662,50 ₺ | 378,57 ₺ | 8.98x |
| Campaign 05 | 170.545,00 ₺ | 593,70 ₺ | 5.52x |
| Campaign 06 | 135.171,75 ₺ | 401,59 ₺ | 7.83x |
| Campaign 07 | 106.753,00 ₺ | 340,01 ₺ | 5.92x |
| Campaign 08 | 104.787,50 ₺ | 341,55 ₺ | 10.58x |
| Campaign 09 | 92.953,75 ₺ | 225,19 ₺ | 12.51x |
| Campaign 10 | 40.030,00 ₺ | 542,85 ₺ | 7.37x |
| Campaign 11 | 39.475,00 ₺ | 740,98 ₺ | 3.81x |
| Account Total / Avg. | 5.917.047,20 ₺ | 405,54 ₺ | 7.30x |
The 7.30x average in the table and the campaigns that reached the 9-12x band are the product of one thing: measurement in place from day one and a repeated optimization loop. ROAS isn't a target you chase — it's the output of a system fed with the right signals.
ROAS (Return on Ad Spend) shows how many liras of sales each ₺1 of ad spend returns — but on its own it isn't the goal. Every brand has a break-even ROAS tied to its product margin, and the real aim is sustainable, scalable performance above that threshold. On Pastırmacı Polat we measured the ads from day one with the Meta pixel and Conversion API (CAPI); server-side measurement offset iOS- and browser-related data loss, so every purchase was attributed to the right campaign.
The ₺5.9M+ in purchase conversion value at a spend-weighted 7.30x ROAS came not from one winning ad but from a full-funnel structure: top-of-funnel prospecting introducing the product to new audiences, remarketing bringing back interested non-buyers, and Google campaigns capturing brand search all worked together.
Optimization ran on a weekly rhythm. Every week new creative hooks were tested, fatigued ads were retired, budget shifted to winners, and cost per purchase (a ₺405 average here) was read together with margin. This loop is the only safe way to grow without collapsing ROAS while scaling.
In food e-commerce, appetite is visual. We planned and shot the product and brand videos ourselves, cut them into ad formats and fed the campaigns with a steady creative rhythm — the top campaigns in the table above ran on these videos. Tap the sound icon on any reel to watch with audio.
In a food D2C launch, the platform choice isn't a detail — it's a speed and conversion decision. We built the store on ikas with a conversion-first approach; from product structure to payment and shipping, every step went live ready to sell.
When a new food brand needs to go live fast, we chose ikas because Turkey-ready payment and checkout, local support and conversion-focused design flexibility come together in one place. The goal was to turn the brand's physical strength into a measurable online store in the shortest time possible; ikas made that possible without extra development overhead.
Setup was not just picking a theme. We organized product and category structure around purchase intent, built variant and stock logic, connected the payment stack and shipping integration, and placed the cold-chain and trust story on the product pages. When the store went live, it greeted the first ad-driven visitor ready to convert.
We run the same method as a framework adaptable to other brands. Whether it's a zero-to-launch ikas store setup, a ready-made package, or migrating an existing store to ikas, the starting point is always the same: a storefront that's ready to sell, measurable and designed to convert.
Product/category structure organized around purchase intent, with conversion-focused custom design.
Turkey-ready payment stack and shipping integration connected alongside the cold-chain setup.
Meta pixel and CAPI, analytics and conversion events set up and tested before launch.
The store went live ready to sell; day-one campaigns drove traffic to a measurable storefront.
ikas store, design, measurement and operations built from scratch. Video shoots completed before launch — the store went live ready to sell.
Campaigns launched on day one. Video creatives found their audience fast; first-month revenue reached ₺800,000 from a standing start.
Winning creatives scaled, remarketing and automation kicked in. Monthly revenue nearly tripled to ₺2,300,000.
Products like pastırma and sucuk are sold online without being touched, smelled or tasted. So the real work in food e-commerce is building trust before the first order — and we built the playbook around exactly that.
Taking a regional food brand from zero to online sales has its own thresholds. The customer can't experience the product physically, so there's a wall of hesitation on the first order. In food e-commerce, appetite is visual: showing the product, its texture and how it's prepared well on camera is the strongest way over that wall. And because the product is perishable, shipping is a trust element as critical as the sale itself.
Pastırmacı Polat's advantage was already having a strong physical brand in Kayseri. But that strength doesn't transfer online automatically; what converts it into revenue is the right storefront, the right storytelling and the right measurement. We carried the brand's real story, product and packaging quality into a conversion-focused store and ad creatives.
This approach isn't luck tied to one brand — it's a repeatable framework: take a regional food brand with physical strength and move it, together with its trust setup, into a measurable online store. The same logic adapts to food categories beyond pastırma and sucuk.
The team behind this case is based in Kayseri. Running regional food, ikas infrastructure and performance marketing together, in a coordinated way, is the clearest way to turn a brand into a scalable online business from scratch.
Alis Digital is a Kayseri-based e-commerce and digital marketing agency. The Pastırmacı Polat case is an example where we ran the full job of taking a regional Kayseri brand from zero to online sales end to end: ikas store setup, product video shoots, Meta and Google Ads management, CRO and marketing automation were all done in a coordinated way by the same team.
Being local has a concrete advantage: knowing the brand's story, product and market closely. When carrying Kayseri's strength in regional food like pastırma and sucuk online, telling the product's real value accurately and without exaggeration directly affects the outcome. Just as we work from within the city, the process runs with the same discipline remotely too.
We position this case as a reference because it represents a repeatable method: running setup, measurement, creative rhythm and the optimization loop as one system. Whether it's food, fashion, furniture or another category, the starting point is always the same discipline.
Every part of the operation below was run by Alis Digital. Store, ads, content and operations moved in a coordinated way end to end; that coordination is what made scaling this fast possible.
Content calendar, posts and community management aligned with the campaign rhythm.
Welcome, abandoned-cart and replenishment automations for repeat purchases.
Brand-consistent ad visuals, banners and campaign designs, produced for every campaign.
Pixel and conversion tracking, analytics, shipping and operational integrations — measured from day one.
In food e-commerce the sale is completed at the door, not in the cart. A cold chain built with vacuum packaging, styrofoam boxes and ice packs protects the product and carries customer trust with it. This operation was the quiet but critical part of the case.
Getting products like pastırma and sucuk to arrive intact is planned from the start. Products are isolated from air with vacuum packaging, styrofoam boxes provide thermal insulation, and ice packs keep the internal temperature low. Shipping times and delivery regions are planned around this protection window; the goal is for the product to reach the customer in day-one quality.
The real power of this operation is not only protecting the product but making trust visible. We placed the cold-chain story on the product pages as a trust block: the customer sees how the product will be packed and shipped before adding it to the cart. In a category sold without touch, this transparency directly reduces first-order hesitation.
The cold-chain setup also merged with the creatives. Packaging and shipping were shown in the videos; seeing how carefully the product is prepared, the customer arrived more ready to buy. Operations, design and advertising worked as one system in this case.
For consumable products like food, growth doesn't come only from new customers; the real value is in repeat purchases. Because repeat orders cluster in a certain rhythm, we bring the customer back at the right time with email, SMS and WhatsApp automation.
With a consumable food product, the customer tends to reorder as it runs out, and these repeat purchases don't happen randomly — they cluster in a certain rhythm. We treat that rhythm as methodology: a replenishment reminder in the right time window after the first order can generate a new sale without spending a single lira on ads. That's the strongest lever for lowering acquisition cost.
The automation works in three layers. A welcome series strengthens the bond after the first order; an abandoned-cart flow recalls the visitor who reached checkout without completing; and a replenishment automation reminds the customer via email, SMS or WhatsApp when the reorder window arrives. Channel choice depends on the urgency of the message and the customer's preference.
This lifecycle layer turns an ad-acquired customer from a one-off sale into recurring revenue. This value beyond the first purchase is the real factor determining a brand's long-term profitability — and it indirectly strengthens ad ROAS as well.
A strong physical brand is potential energy. Measurement, creative and operations working as one system is what converts it into revenue.
— Alis Digital — Performance Team
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